The major theme of the FlyRyde channel on YouTube is educating others on Custom Lighting.
Through Collaborations with other Creators on YouTube, I'm often in front of Millions of their viewers. I talk a lot about what I'm doing, and why I'm doing it.
This is a great opportunity to represent Konig on this project as well as more to come. I get emails asking for help and advice every day from viewers that found me on other channels. Once they're in my ecosystem, they'll see and hear about the Konig brand over and over again.
Whether I'm wearing the merch during videos, or demonstrating the different custom lighting and it's effect on other modifications (like how awesome the wheels look with Lights blasting out of them), I'm able to deliver branding to a massive cumulative audience.